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The World Athletics, today March 13, launched a process to appoint its host broadcasting partner for the World Athletics Series events for five years, from 2025 to 2029, a period which will include three editions of its marquee World Athletics Championships, an event which regularly draws a viewing audience of one billion people around the globe.
According to a Press Release issued by the World Athletics and sent to Sports Intelligence Magazine, the statement reads:
The partnership will be effective from 1 January 2025 and will include, most notably, the World Athletics Championships in Tokyo in the first year, as we celebrate the return of world-class athletics to the Tokyo 2020 Olympic stadium, this time with the full crowd that was not possible during the Olympic Games due to the pandemic.
The first phase of the search process being launched today is a Request for Information (“RFI”) to identify media companies who have the capability, advanced technology, personnel and experience required, and the appetite for innovation to deliver a world class production to the satisfaction of a global slate of rights-holding broadcasters.
This will be followed by a Request for Proposal phase, and a decision phase, with the successful candidate to be appointed before the end of this year.
World Athletics CEO Jon Ridgeon said: “We launched our current partnership with ITN in 2017 and they have been a great partner, helping to elevate the quality of our host broadcast production and delivering more value to our rights holding broadcasters – and we want to thank them for their excellent work so far. As we look to step up our efforts in this area, now feels like the right time to review the future and we look forward to receiving some exciting proposals for how to continue to grow our sport.
“Broadcast is a fast-moving industry and has advanced substantially in the last five years. It is in the best commercial interests of our sport to understand the market again and make sure that we have the ideal production partner to take us forward to the end of the decade. Innovation is what we are striving for, and we are looking for a partner who has that same vision and can provide ground-breaking coverage of our major championships.”
Potential partners can acknowledge their interest by emailing a response to HBRFIresponse@worldathletics.
org by 20 March 2023. World Athletics will provide a unique log in and password to access the portal where interested parties will find all documents needed for completion of the bidding process.
We will also send instructions on how to use the portal to submit the required documents.
The Expression of Interest phase will run through to 28 April 2023. Successful candidates will be sent a scope of work to respond to in early May with final tenders due by 9 June 2023.
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